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Some Misconceptions about PPC Advertising

Pay-per-click or PPC is a preferred online advertising tactic used by marketers to direct traffic to websites, where they pay the website owner or publisher when the ad is clicked. Despite its...

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Google Maintains Lead in the Search Market

According to a report released by comScore, Google’s share in the search market stood at 67% during January to March this year. Though its share touched 67% for the first time in November 2012, this...

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Google’s Knowledge Graph and Web Marketing

Popular search engine Google launched Knowledge Graph on May 16, 2012. This special search tool helps you find people, places and things quickly and easily and is proving very helpful when it comes to...

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Moving towards Mobile Ad Marketing

With the rising popularity of Smartphones, marketers and advertisers are now rethinking their search engine optimization (SEO) strategies which were previously focused on desktop devices such as PCs,...

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Search or Social Media for SMBs

Not sure what works for you? I know it can be confusing and sometimes frustrating to try to figure out the impact of social media versus search. In our opinion it really depends on the type of business...

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Search Engine Marketing is Everything for B2B Marketers

Search engines play a very important role in influencing business-to-business (B2B) buying decisions, states a report in Marketing Today based on the results of a recent survey by Enquiro. Search...

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Smart Watches and the Future of Local SEO

With the growing popularity of smartphones and tablets, local businesses have been implementing SEO for multiple platforms (desktop and mobile). Smart watch is a new entrant into this group of smart...

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Google’s Warning on Homepage Redirects Redefines Mobile SEO

The first week of June, Google announced a change that it will consider the behavior of a website towards mobile users while providing results for smartphone searches. This change is meant to be...

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Bing Crosses Major Search Milestone as It Keeps Growing

In its competition with Google, Microsoft’s Bing has reached a major milestone – accounting for 20% of US search market share as per the findings of comScore. In other words, 1 out of 5 searches in the...

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4 Tips for a Successful Remarketing Campaign

Remarketing is a marketing strategy wherein marketers follow up with website visitors who did not take a desired action, as for instance provide some information or buy something. In this marketing...

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